SEO experts know it for a while since Google began to include mobile performance parameters into their algorithm for SERPs in 2011. And users of mobile devices know. it already from their own individual experience: mobile communication will surpass desktop communication in the long run. And Mobile Ad Spend will too.
Obviously, time for this elementary shift in user behavior will come soon. According to Statista not later than in 2022 not only the use of mobile devices will surpass desktop activities but even the money spent on ads will outpace companies’ investments in desktop ads.
While in 2018 44% of all ad money spent turned out to be invested into mobile text ads, banners, videos, and other formats, the percentage grows to 47% in 2019 and is expected to climb to 50% of digital ads in 2020.
2022 will probably become the first year with mobile ad spend in the pole position at a percentage of 51%.
You will find more infographics at Statista
Also read Google, Facebook And The Global Ad Spend
Leave a Reply
You must be logged in to post a comment.