When it comes to the growth of ad spend worldwide, differences between the continents are remarkable.
There is no way to talk about a sound collective evolution of the ad budgets in the respective regions. Even less we can see any symmetry in the global development.
Growth of ad spend
According to the research of Zenith, Eastern Europe and Central Asia are those regions where the annual advertising budgets grew faster than anywhere else in the world.
With amazing 9,8%, their growth from 2016 to 2017 beats hands down the numbers for other parts of Asia, Latin, and North America.
Japan, Western and Central Europe, which traditionally play an extraordinary role in the world economy show up with measly 2,3 respectively 2,2% growth.
The disproportional development of the ad spend in different parts of the world manifests in the share of the Middle East and North Africa. The numbers of these regions, marked by wars, economic conflicts, and political crisis decreased by 19,8% in the same period.
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