Keyword research is a crucial factor to succeed in internet marketing. No matter the method you are using to push traffic towards your website, you have to conduct proper keyword research. It is the holy grail of all internet marketing.
Keyword Research First Step: Pick A Niche
The first step required for this keyword research guide is to pick a niche. After having determined the niche you would like to exploit, the next thing is to begin researching.
You will generally have to have a keyword research tool. Most folks use the Google keyword suggestion tool. The fact of the matter is that you should not rely only on this tool alone. Keyword research tools like MArket Samuari or Ubersuggest are also extremely useful.
Why? It is because you can discover untapped keywords making use of these tools. They will give precise results on any keyword you are analyzing like the number of sites ranking for such keywords in their title, URL, body, how competitive the keyword is, whether it can rank on the first page of Google and most of the others.
After selecting a niche and purchased a keyword research tool, the next phase is to begin researching. I will use acne to illustrate how to do appropriate keyword research. Let say the niche you want to exploit is about acne and the product you would like to use to market it is really an acne treatment cream.
Research Efficient Longtail Keywords With Good Tools
What you will have to do is simply plug “acne” into the keyword research tool and click on the search button. The search tool will generate a listing of acne keywords searched at search engines. Because you are marketing a product relating to a solution, you have to go for solution-providing keywords. Targeted keywords like acne cream, best acne cream, cheap acne cream, acne treatment cream, etc should be selected by you. Amounts of these to select keywords like causes of acne, symptoms of acne, types of acne and the rest of other non-targeted keywords that do not provide a solution and may not get you potential buyers.
Then soon after finding several solution-providing keywords, copy and paste them into notepad. Choose one particular keyword and plug it into the keyword research tool. This time you will notice long-tail keywords. Long-tail keywords are easier to rank at Google than short-tail keywords.
An example of short-tail keywords is “cure acne” while a good example of long-tail keywords is “cure acne naturally in one week”. I believe you will realize with me that it’ll be difficult to rank for “cure acne” at Google but the second keywords can be ranked for. With a tool like Market Samurai or Ubersuggest, it will be possible that you should locate long-tail keywords that Google´s keyword suggestion tool will not give you.
A great way to determine a keyword that will be simple to rank at Google is to search it in quotes at Google. If it returns below 100,000 results, it’ll be easier to rank on the first page of Google.
This concept is at the same time great for Ppc. You’ll not find as many competitors for this longtail keyword; this implies that you are likely to bid less money for this keyword than the short tail keyword. The key to employing long-tail keywords for Pay Per Click is that folks who search them are more probably potential purchasers and not surfers.