DATA PROTECTION

Unless otherwise specified below, the provision of your personal information is not required by law or contract, nor required for a contract. You are not required to provide the data. A non-provisioning has no consequences. This applies only insofar as no other details are given in the subsequent processing operations.

“Personal Data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without giving any personal information. With every access to our website, user data is transmitted through your internet browser and stored in log data (server log files). This stored data includes e.g. name of the accessed page, date and time of the call, amount of data transferred and the requesting provider. These data are used solely to ensure trouble-free operation of our website and to improve our offer. An assignment of this data to a specific person is not possible.

Collection and processing using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only in the scope provided by you. The data processing serves the purpose of establishing contact. By submitting your message, you consent to the processing of the transmitted data. Processing is based on Art. 6 (1) lit. a DSGVO with your consent.

You may revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation.

We only use your e-mail address to process your request. Your data will then be deleted, unless you have consented to further processing and use.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user.

When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened. We use cookies for the purpose of making our offer more user-friendly, effective and secure.

Furthermore, cookies enable our systems to recognize your browser even after a page change and offer you services. Some features of our website can not be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page break.

In addition, we use cookies on our website for the purpose of enabling an analysis of the surfing behavior of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-based advertising.
Processing is based on § 15 (3) TMG and Art. 6 (1) lit. f DSGVO from the legitimate interest in the above-mentioned purposes.

The data collected by you in this way will be pseudonymised by technical precautions. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with other personal data of you.

You have the right, for reasons arising out of your particular situation, to object at any time to the processing of your personal data in accordance with Article 6 (1) of the GDPR.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies and transmission of the data contained therein. Already saved cookies can be deleted at any time. We point out, however, that you may not be able to use all the features of this website in full.

The links below will tell you how to manage (and disable) cookies on major browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer:
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-dispose

Safari:
https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

We use the Google Analytics web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, “Google”). The purpose of the data processing is to analyze this website and its visitors. To do this, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google information.

Google Analytics uses cookies that allow you to analyze the use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases the full IP address will be sent to a Google server in the US and shortened there. Your data may be transmitted to the US. Data transfers to the US are supported by an adequacy decision by the European Commission.

Processing is based on Art. 6 (1) lit. f DSGVO from the justified interest in the needs-based and targeted design of the website. You have the right, for reasons arising out of your particular situation, to object at any time to the processing of your personal data in accordance with Article 6 (1) of the GDPR.

You can prevent the storage of cookies by selecting appropriate technical settings of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full. You may also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link. https://tools.google.com/dlpage/gaoptout?hl=en

You can set an opt-out cookie to prevent detection by Google Analytics across devices. Opt-out cookies prevent future collection of your data when you visit this website. You need to opt-out on all the systems and devices used to make it work.

If you click here, the opt-out cookie will be set:

Deactivate Google Analytics

For more information about Terms of Use and Privacy, please visit

https://www.google.com/analytics/terms/en.html or https://www.google.com/intl/en/policies/.

Using the Remarketing or “Like Audiences” feature of Google Inc.

We use the Remarketing or “Like Audiences” feature of Google Inc. on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). This feature is for the purpose of analyzing visitor behavior and visitor interests.

Google uses cookies to carry out the analysis of the website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record site visits and anonymous data relating to the use of the website. There is no storage of personal data of visitors to the website. If you visit another website on the Google Display Network, you’ll see advertisements that are likely to include previously viewed product and information areas.

If necessary, your data will also be transmitted to the USA. There is an adequacy decision by the European Commission for data transfers to the US.

Processing is based on Art. 6 (1) lit. f DSGVO with a legitimate interest in targeting visitors to the Website through advertising by showing personalized, interest-based advertising ads to visitors to the Provider’s website when visiting other sites on the Google Display Network.

You have the right, for reasons arising out of your particular situation, to object at any time to the processing of your personal data in accordance with Article 6 (1) of the GDPR.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en

Alternatively, you may opt out of third-party cookies by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the opt-out information listed there.

For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Using Google Adwords Conversion Tracking

We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visitor action). Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

When you click on an ad served by Google, a conversion tracking cookie will be placed on your machine. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers.

The information obtained with the help of the conversion cookie is used to create conversion statistics. On this occasion we obtain the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive information that personally identifies users. Processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.

You have the right, for reasons arising out of your particular situation, to object at any time to the processing of your personal data in accordance with Article 6 (1) of the GDPR.

You can prevent the storage of cookies by selecting appropriate technical settings of your browser software. We point out, however, that you may not be able to use all the features of this website in this case. You will not be included in the conversion tracking statistics.

You can also opt out of personalized ads in Google Ads Settings. You can also find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=en

In addition, you can disable the use of third-party cookies by checking the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and implement the further information about the opt-out mentioned there.

For more information and Google’s privacy policy, please visit: https://www.google.com/policies/privacy/


Using Facebook Remarketing

We use Facebook’s remarketing feature “Custom Audiences” on our website (1601 S. California Ave, Palo Alto, CA 94304, USA, “Facebook”).

This function serves the purpose of targeting visitors to the website purposefully with interest-based advertising in the social network Facebook.

For this purpose, the Facebook remarketing tag was implemented on the website. Through this tag, a direct connection to the Facebook servers is made when visiting the website.

Consequently information will be transmitted to the Facebook server, which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. Processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the above purpose.

You have the right, for reasons arising out of your particular situation, to object at any time to the processing of your personal data in accordance with Article 6 (1) of the GDPR.

You can disable the remarketing feature “Custom Audiences” here.

For more information on the collection and use of data by Facebook, about your rights in this regard and ways to protect your privacy, please refer to the privacy policy of Facebook at https://www.facebook.com/about/privacy/.

Use of YouTube

We use the embed YouTube video feature of YouTube LLC on our website. (901 Cherry Ave., San Bruno, CA 94066, USA, “YouTube”).

YouTube is a company affiliated with Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

The feature displays videos stored on YouTube in an iframe on the site. The option “Extended Privacy Mode” is activated. As a result, YouTube does not store any information about visitors to the site. Only when you watch a video information will be transmitted to and stored on YouTube.

For more information about the collection and use of data by YouTube and Google, your rights, and ways to protect your privacy, see the YouTube Privacy Policy (https://www.youtube.com/t/privacy).

Using Google Maps

We use Google Inc.’s Embed Google Maps feature on our website (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

The feature allows the visual presentation of geographic information and interactive maps.

In doing so, Google also collects, processes and uses the data of visitors to the pages in which GoogleMaps maps are integrated. For more information about Google’s collection and use of data, please see the Google Privacy Policy at https://www.google.com/privacypolicy.html.

There you also have the option to change your settings in the privacy center so that you can manage and protect your data processed by Google.

If necessary, your data will also be transmitted to the USA. This is based on an adequacy decision by the European Commission for data transfers to the US.

You have the right, for reasons arising out of your particular situation, to object at any time to the processing of your personal data in accordance with Article 6 (1) of the GDPR. To do this, you must turn off the JavaScript application in your browser. We point out, however, that in this case you may not be able to use all the functions of this website, such as the interactive map display, in full.

Duration of storage

The data will be stored in accordance with legal retention periods and then deleted after the deadline, unless you have consented to the further processing and use.

Rights of the data subject

If the legal prerequisites are met, they are entitled to the following rights under Art. 15 to 20 DSGVO: Right to information, to correction, to cancellation, to limitation of processing, to data portability. Furthermore, according to Art. 21 (1) GDPR, you are entitled to a right of objection to the processing based on Art. 6 (1) of the GDPR and to processing for the purpose of direct mail.
Contact us on request. The contact details can be found in our imprint.

Right of appeal to the supervisory authority

According to Art. 77 GDPR you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not legal.

Last Update: 2019-03-02