This trend sparked a revolution in internet marketing
strategies. Web masters of vendor sites compete with each other
to place their websites in the top 10 search results of a user’s
searches. Various software utilities were created to boost the
chances of high SE rankings. Some of these utilities even
manage to cheat a high ranking out of a search engine even when
the website itself contains nothing of interest to the user.

As more and more web masters arm themselves with rank boosting
software, the effectiveness of their efforts begins to plummet so
much so that they find themselves back to where they started. A
new avenue for increasing their rankings became necessary.
One of these ideas is the saturation of keywords on a single
article. The entire philosophy of keywords hinged on their
relevance. In searching for a Ford truck, what search strings
would the customer use? How many of those search strings will
match the keywords? The more a search string matches your site
or article’s keywords, the higher you place on a search engine
result page. Keywords have gotten to be such a major concern
that private enterprises which offer search engine optimization
(SEO) services are now making a killing in the internet economy.

The first result that comes out of a search engine is usually
the website that contains the most similar number of keywords in
the exact same order as the search. For instance, if I used “DIY
Wi-Fi antenna” for my search string, the search engine will look
for the exact same words and word placement. Now, if I type the
word “ask” and perform my search using google, the common result
would be ask.com. Notice how the search engine immediately went
for the website with the domain name (ask.com) that matched my
query. On the other hand, if I type “asked”, google still comes
out with the ask.com webpage as its top search result. It’s all
about relevance.

To be able to fully utilize your website’s potential as a top
search result item, you need to orient your website towards the
product or idea you want to promote. If you cannot have the .com
name, you can rely on keyword optimization to help you with your
search engine rankings.

You do not need to consult a private enterprise to tell you
which keywords to use. All you have to do is think about your
product or idea and think of how you would look for it in the
internet using a search engine.

Keywords will not work for you if you keep them generic. Most
customers log onto the internet already knowing what they need
or want. Remember, these shoppers can’t hold or examine the
merchandise so they want to find out about them fist hand before
they actually buy. When they do decide to buy, they have a
specific idea in mind. They will use this idea as their search
string in search engines. Ergo, if you have multiple products,
you need to be able to generate a fair amount of literature
containing relevant keywords for each of your merchandise. If
you choose to limit your business to a certain area, be sure to
include the name of your chosen location into your keyword base.

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And the results span a wide range  from the desire to get more knowledge of Google´s punishments to banning websites and punishing all sorts of websites

as f.i. those who sell  text links or build scraper websites.

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