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WordPress is a household name in the IM world, so you should know about it. WordPress is a content management system that is very popular among bloggers. But of course there’s no implication that it’s only for people who blog. Au contraire – it can be employed for any kind of site.

WordPress has become extremely popular with marketers who use it for anything they previously used a static site for. Landing or squeeze pages, video blogs, any marketing application. There are millions of choices for a theme – and a kid can probably figure out how to customize it. You can further customize with WordPress plugins to achieve almost any desired function. Here are the WordPress plug-ins that every internet marketer should install.

One particular plugin IM marketers will love is the FD Feedburner plugin. So just imagine that you can have the benefits of Feedburner because this plugin makes your blog feed into a feed for Feedburner. Lots of people like RSS because site content is delivered to their desktop, and there’s no reason to go to the site. People can stay current because when you put-up new content, they’ll know if they’ve sub’d to your RSS. So it’s really convenient because it eliminates the need to check a bunch of sites for fresh content each day. FD Feedburner plugin makes it very easy for people to consumer RSS feeds because Feedburner feeds can be read by almost any reader on the web.

The Similar Posts plug in does exactly what it sounds like it does. But what it actually does is put a link at the end of your posts to other posts on your site that are related. Ok, so it’s pretty obvious why this is a good idea; it will try to interest your visitors in other posts, etc. This serves very well to maintain interest in your site. You’ll always want to avoid doing anything to encourage them to leave for your competitor’s site.

Traffic is something everyone needs, and you should diversify your traffic and so the Landing Sites plugin will help you in that regard. A lot of times when a new visitor arrives they’ll do a quick scan and hit a link or two. With the Landing Sites plug in, your landing page will give your site visitors links to related content on other parts of your site. Naturally the reason is to help them be interested to read more about your site and stay there more.

So whenever they read or visit a page they’ll see more of your site and hopefully will begin to like it. Of course this is something that’s highly desirable for anyone with a business website. WordPress CMS is an extremely powerful IM tool to have in your pocket. What was once thought of as a platform only for bloggers is now a fully functional web site creator for internet users of every stripe. WordPress is a tool available to anyone and can be used by anyone. There are marketers all over who are beginning to incorporate blogs into their businesses. Even people who had never thought about using WordPress can do this. All the WordPress plugins make it possible to do anything.

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